Press Release

17th March 2011
Strengthening the market presence in Southeast Asia
Beckhoff opens subsidiary in Singapore

With the establishment of a new branch office in Singapore, Beckhoff is pursuing its corporate strategy of further consolidating its sales network in Southeast Asia. The company moved into the office in the International Business Park in the capital city of Singapore in January 2011.
Beckhoff has been represented in the Southeast Asian city state by TDS Technology (S) Pte Ltd. since 2000. David Chia, Managing Director of Beckhoff Singapore, and his team strive to build on the current business successes and high-quality customer relations in order to tap new markets for the PC-based control philosophy.

“Singapore is by no means new territory for us, since we have already been cooperating with TDS for quite some time here and will continue to partner with them in the future,” explains Kai Ristau, Head of International Sales at Beckhoff Automation in Verl. The positive business development in recent years, together with the economic growth of the country, has prompted Beckhoff to strengthen its business commitment in Singapore and to expand into new market segments.

David Chia, an engineer who is experienced in automation technology, has
taken over operation as Managing Director of Beckhoff Singapore. “Germany is traditionally one of Singapore’s most important foreign trade partners and
‘Made in Germany’ continues to enjoy a high status in Singapore,” says
David Chia and he goes on: “We see great potential for the Beckhoff PC-based control technology on the local market. Singapore’s industry is characterised by the manufacturing of highly industrialised products. The key industries include electronics, petrochemicals, biotechnology, environmental technology and nano-technology. Our customers come from all branches of light and heavy industry. However, Beckhoff is already operative as a component and system supplier in the diverse fields of assembly and material handling, transport and logistics systems, water treatment and building automation.

“The team from Beckhoff Singapore, which currently consists of four employees, will be strengthened in the near future in order to expand the sales and support radius to the neighbouring countries of Indonesia, Vietnam and the Philippines,” says Joshua Rusdy, Area Sales Manager International Sales,
Beckhoff Automation, explaining the short term corporate goal.

Contact:
Beckhoff Automation Pte. Ltd.
3 International Business Park
#07-08 Nordic European Centre
Singapore 609927
Phone: + 65 (0) 6635 5000
Fax: + 65 (0) 6635 5001
info@beckhoff.com.sg
www.beckhoff.com.sg

Press picture

  • <p>David Chia, Managing Director of Beckhoff Singapore</p>

    Picture caption:

    David Chia, Managing Director of Beckhoff Singapore

  • <p>Export offensive in Southeast Asia: (left to right): <br />
        Kai Ristau, Head of International Sales at Beckhoff Automation, <br />
        David Chia, Managing Director of Beckhoff Singapore, <br />
        Hans Beckhoff, Managing Director of Beckhoff Automation, <br />
        Joshua Alexander Rusdy, Area Sales Manager, International Sales <br />
        at Beckhoff Automation</p>

    Picture caption:

    Export offensive in Southeast Asia: (left to right):
    Kai Ristau, Head of International Sales at Beckhoff Automation,
    David Chia, Managing Director of Beckhoff Singapore,
    Hans Beckhoff, Managing Director of Beckhoff Automation,
    Joshua Alexander Rusdy, Area Sales Manager, International Sales
    at Beckhoff Automation

Further information:

Beckhoff Automation Pte. Ltd.

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