First “Asia Pacific Sales Meeting” in Shanghai, China
First “Asia Pacific Sales Meeting” in Shanghai, China

The first “Beckhoff Asia Pacific Sales Meeting (APSM)” took place from 14 to 17 September in Shanghai. The metropolitan city of 23 million inhabitants offered the ideal setting for the international meeting.

Participants included the Beckhoff subsidiary companies from Australia, the United Arab Emirates, Singapore, Malaysia, India, Japan, China and the distributors from South Korea and Taiwan. The meeting was supplemented by speakers from the German head office and from the Beckhoff subsidiary in Finland.

The host Liqiang Liang, Managing Director of Beckhoff China, opened the conference and provided an overview of the dynamic development of what is presently the largest Asian subsidiary with 126 employees. The Asia Pacific region encompasses 54 % of the world’s population and is one of the strongest growing regions. In 2010 Beckhoff achieved over 20% of its total turnover there with over-proportional growth. Kai Ristau, Head of International Sales and Business Development at Beckhoff Automation, says: “Studies of the Asia Pacific region indicate that this region can achieve a doubling of its current gross national product by 2050, which would thus represent around 45% of the global gross national product. With the growth dynamos China and India, Asia Pacific offers very important and interesting sales markets. For internationally operative companies it is a key region for the future success of the enterprise.”

Apart from the exchange of experience and news, the objective of the international conference, whose motto was “One Team – One Vision – Cooperation”, was the expansion of regional cooperation. “The APSM is intended to bring the participants closer together, so that we can guarantee cross-national assistance and the optimum support of our customers in this region too”, explains Kai Ristau.

The reports and market overviews from the individual countries were supplemented by presentations from the industrial segments of wind power and plastics machines and by current marketing topics.

At the end of the conference, all participants symbolically signed the goal definition “Vision 2020”. The share of total turnover will continue to increase through the great potential in the “Asia Pacific” region. To this end the sales network is to be consistently expanded. Further subsidiary companies are planned. The next APSM will take place in 2013 in Singapore.

The 35 participants of the first “Asia Pacific Sales Meeting” in Shanghai
The 35 participants of the first “Asia Pacific Sales Meeting” in Shanghai

Liqiang Liang, Managing Director of Beckhoff China (l.), and Kai Ristau, Head of International Sales and Business Development (r.), at the first „Beckhoff Asia Pacific Sales Meeting (APSM)” in Shanghai.